The new year brings new design trends and innovative branded merchandise that you’ll want to explore when planning your organization’s marketing campaigns and corporate events.
As an integral part of your brand story, the swag your company gifts allows you to maximize the opportunity to create interest and a positive connection with your brand. Taking the trends in consideration is important to ensure that your swag is appreciated so it’s kept and used.
Let’s take a look at the trends we see influencing promotional products in 2019, to spark ideas for the wow factor on your next order of swag.
The Retail Look
This is one of the most relevant, in our opinion. As we’ve seen for the past few years, retail trends continue to influence the promotional products people prefer to receive.
The retail look means quality products manufactured with quality materials, trendy designs and innovative decoration methods, just like the products you expect to find at the store.
To take it a step further, well known high-end retail brands, such as Yeti, Samsonite, and Patagonia among others, are available for personalization.
This means more choices for brand creativity and differentiation, with an engaged audience that will appreciate, use and show off your swag.
Technology
Promotional products manufacturers are keeping up with tech innovation and demands. From charging devices, wireless speakers, to cable organizers, you can find nearly any product, many styles, and decorate any way you want.
Sustainability
Sustainability is bigger than ever, especially among the younger crowds. Giving out branded items that show social responsibility is a welcomed practice
This year we’ve seen plastic straws enter the world of banned products, and with it, the introduction of reusable aluminum straws and the comeback of paper straws.
Using products made with recycled and natural materials, as well as durable items, will show your brand’s support of the environmental conservation Examples are Jute and canvas bags and stainless steel drinkware, available in a growing variety of styles.
Minimalism
Minimalism is a lifestyle trend that favors a “less is more” concept in all forms of design. From interior design to print and digital, minimal design implies simplicity and sophistication. This leads to products with clean lines, simple shapes and muted colors.
Minimalism not only influences the design but also open, uncluttered spaces, so you’ll want to make sure your promotional merchandise doesn’t add to the clutter.
Vintage Inspiration
There is something special about items from a bygone era, and there is a wide variety of nostalgia inspired styles available for personalization. The promotional products universe offers functional modern versions of products with a vintage look reminiscent of the 50s, 60s, and 70s, to make your promotions interesting and memorable.
Bold Colors
From colorful prints and bold patterns to bright colored high tech products, color is everywhere. Now you can have items in exactly the same color as your brand colors. Or you can choose decoration methods that will allow printing bold graphics all over the piece, for a one of a kind piece.
In Conclusion
There is no shortage of possibilities to make your organization stand out. We at KSM Promotions love the challenge of creating unique pieces that will have people talking about your brand, as well as finding the utilitarian type of pieces you might also need, so everything has a great cohesive look.
If you have a project coming up get in touch. We are here to help!
If you have a project coming up get in touch. We are here to help!