One of the things we enjoy about branded merchandise is that each year it brings new products and design trends to the market. After leaving behind the most difficult year ever, many companies are looking to refresh their brand, and that includes new company swag. Whether it is to restock company stores, product launches, or virtual events, you’ll want to know the trends in branded merch that can help tell your story.
Some of the trends we’ve seen in previous years, such as sustainability, retail quality products, custom tech items, and the retro look continue to go strong this year.
Let’s take a look at the top trends for 2021.
1. Company Swag Boxes and Mailers
With just about everybody working from home, businesses and organizations had to come up with a way to get the swag to their people. Swag boxes have become very popular. They come in all shapes and sizes, blank or fully customized. Custom swag boxes can be used for many purposes and can be made available in your employee company store.
2. Eco-Friendly Promotional Products
The increasing importance of sustainability continues to influence the swag world. From products made of recycled materials to being more selective about the swag’s durability and usefulness, we seem to be moving away from giving away cheap giveaways with little purpose.
There are plenty of eco-friendly promotional product choices in the market. We can find products made from plastic bottles, washable kraft paper material, custom swag made of wheat straw, among other recycled materials
Work From Home Promotional Products
The pandemic kept everyone at home and companies, large and small, had to shift to a remote workforce overnight. Not everyone has an office set up at home, so providing employees with the tools they need to perform their jobs has become a priority. Promotional products that help with productivity and also those that promote a healthy lifestyle are preferred to help create a comfortable work environment. That said, tech items are at the top of the list.
Find cool products in this Work From Home Ideas lookbook
Back To Work Swag Kits
As businesses start to reopen around the country, businesses and organizations are required to ensure the health and safety of employees, customers, and visitors. Providing employees with branded PPE necessities such as masks, hand sanitizer, and disposable gloves is pretty basic. Adding utilitarian items your staff will need, such as water bottles, lunch bags, and backpacks will help boost morale.
Full Product Customization
We’ve been creating fully custom promotional products for a long time, but there is an increasing demand for fully customized products. There are also new printing methods that make it easier to print creative designs on products “edge to edge”, offering new opportunities for unique and impactful branded merchandise.
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Image Credits; Unsplash, Nelly Antoniadou